Wedding & Floral Designers Offering Floral Delivery During Pandemic

Flowers make the world a more beautiful, creative place. But the #coronavirus pandemic has been especially devastating for wedding and event floral designers. Thankfully, flower delivery is still an option. Many wedding/event florists are now opting to eCommerce and offering everyday floral designs.

FLORAL ECOMMERCE WEBSITE:

Start with a floral eCommerce Website, if you already have a website consider adding a shopping page or subdomain to keep your internet SEO rankings. Post flower arrangements that customers can purchase for every occasion. It is always also best to showcase your own floral designs. Make sure to offer a flower subscription plan, this allows customers to send flowers at an affordable price point to their loved one on a reoccurring basis.

CREATE CONTENT:

Content is essential to make your consumers fall in love. The purpose of creating quality content aims to attract as much traffic as possible to your website, your blog or landing page. An important factor that you should take into account is that the content you generate must be unique to you. Try to set yourself apart from other content creators to avoid being categorized in the lower ranks or similar topics. The goal is to promote your business in a way that interests and retains your audience and more importantly, satisfies the need of your client for interesting resources.

FLORAL MARKETING:

The marketing plan contains your analysis of your potential customers and competitors. It also includes the key marketing strategies that you plan to implement for your online shop, such as running special discounts on holidays and other special occasions. Sign up on an email marketing platform and send out email marketing campaigns to reach your wedding/event clients. Create social media posts to gather new clients. Make sure your Google Business page reflects your new flower delivery options and encourage reviews to get your brand recognized.

PRODUCT DELIVERY:

Always stay in touch until the product reaches the final destination. Review your financial calculations so shipping is free or relatively low-cost right now. Tell your consumer that floral arrangements are a perfect way to show affection or gratitude since we are not able to personally visit our loved ones at the moment. Take advantage of #social distancing and #quarantine to devise differential strategies for your flower shop. It is the perfect opportunity to gain followers and turn them into consumers.

“Our love of flowers might seem frivolous, but it drives a worldwide industry worth billions of pounds.”