The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES!
A blog post is a great tool for creating stream of website traffic, growing audience, and new prospects. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.
Here are few reasons you need to blog:
1) Drive traffic to your website
Make the blog on your website the foundation for all of your social media platforms.Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.
2) Increase your SEO
Blogs increase your #SEO. Keywords and topics on your website are a significant way in which Google and other search engines find your site for these searched words.
3) Position your brand as an industry leader
Promoting your services and goods is not an easy task, especially in a highly competitive business climate. A blog can maintain your marketing strategy and structure your relevant content. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company.
4) A blog can attract new clients
Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand.
5) Develop better customer relationships
A blog can help you appear more trustworthy to your potential clients. People trust the written word, and blogs improve the level of trust towards your organization or venture.
6) Blogs are Long-Term
Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Don’t look for instant leads and hundreds of views, give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.
Blogging is a great way to create a personality for your company and makes your business more credible approachable. If you are looking to set yourself apart from the competition and capture the attention of your target audience, your business needs a blog!