eCommerce is a big arena and #eCcommerce SEO is needed to increase sales, lift engagement, and increase revenue. In the absence of accurate SEO, a brand’s ranking on search engines can be affected. Lower-ranking leads to less visibility, which in turn leads to low click-through rates (CTR). The goal of this article is to understand the basics of SEO. Let’s first go over the definition of SEO, and then we will dive into how SEO works.
SEO stands for “#search engine optimization.” It is the process of improving your site to increase its visibility when people search for products or services related to your business in Google and other search engines. Regular practice helps getting targeted traffic to a website from a search engine’s organic rankings. However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term. Google determines if the content is accurate and trustworthy and looks first-and-foremost for pages that are closely-related to your keyword. Content can be relevant and authoritative. But if it’s not useful, Google won’t want to position that content at the top of the search results.
Search engines are designed to measure different signals across the Web so they can find websites that people like most. Play right into their hands by making those signals real and not artificial. SEO works by optimizing your site for the search engine that you want to rank for. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
SEO Types : Organic vs. Paid Results
Search engine result pages are separated into two distinct sections: organic and paid results.
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.Search engines rank the organic search results based on hundreds of different ranking factors. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject.
Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as #Pay Per Click Advertising)
Importance of SEO for Your Business
SEO Builds Trust & Credibility
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search.
Good SEO Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there. Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
SEO Helps Small Business Beat the Competition
Even if your stronger competitors are bigger players in your industry than you are, you can still beat them and attract more clients to visit your pages. The key is in optimization. When you invest in SEO, you rise up through the rankings and if your brand optimization is done right you can even surpass their rankings.
SEO Helps Small Business Find New Customers
The main goal of marketing is to get you some new customers. SEO does the same but uses different methods and strategies. It will help you reach a better ranking which means more targeted visits and consequently – more customers!
SEO is Cost-effective
SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising. PPC (Pay Per Click) advertising is surely an effective way for a company to attract new customers, but this strategy is reserved for big players who can afford it. Small companies usually cannot. What they can do is to employ an SEO strategy that will get them where their big competitors are in terms of search results.
The Results are long-lasting
Investing in online ads will bring results, but they will last just as long as your investment does. SEO efforts won’t bring instant rewards but Money spent on SEO will last longer since it will bring you some new customers over a longer period of time.
SEO is PR
SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile. People search for news and related items, and having a good SEO and PR strategy means your brand will be seen.
The best #eCommerce SEO strategy includes:
- Keyword research to find the types of keywords customers are searching.
- Site architecture based on your keyword research.
- On-Page SEO through strategic keyword optimization in meta tags and content.
- Technical SEO to help ensure search engines can crawl your site efficiently.
- Local SEO to help drive local organic traffic (if you have a brick and mortar).
- Content marketing to drive additional organic visitors.
- Link Building to help improve the authority of your website.
- Measuring SEO Success with tools like Google Analytics and Ahrefs.
“The benefits of #SEO for small businesses can be enormous. When you optimize your website for search engines, you are actually making it more convenient for your future clients.”