A Digital System With Requisite Capabilities

Distributed Ledger Technology (DLT) is a digital system for recording the transaction of assets in which the transactions and their details are recorded in multiple places at the same time. It is a secured online system used for managing the record of Sender ID. Hence with DLT registration, you register your Sender ID against your organization. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. TRAI DLT Registration has been made mandatory for Entity/Enterprise.

Distributed Ledger Technology provides requisite capabilities

DLT solutions are smart

  • DLT Ledger enable records enormous number Secure
  • Can integrate business rule, smart contract, digital signatures etc.

DLT is Resistant to unauthorized changes

  • Matching copies with participants
  • Change only after consensus

DLT Replicates data with security and accuracy

  • Entries reflected in all copies in seconds
  • Data maintained cryptographically through keys and signatures

Benefits of new regulation

Telemarketers….

  • Provide ease to do business
  • Reduce risk as chances of flouting of regulatory compliances would be less.
  • Lower upfront cost to start telemarketing business.
  • Avoids chances of loss of business of opportunities to UTMs because of quick detection of UTM (Urchin Traffic Monitor) activities.
  • Enhance volume of business due to flexible options to customers as many may like to receive such messages in their leisure time;
  • Enhance business opportunities for them as they can participate in new functions and roles such as consent acquisition;
    Benefits of new regulation

Business Entities…..

  • Enhance business opportunities by providing better ways and means to reach out to target customers according to their interest areas;
  • Enable to keep client data in safe and secure manner while sharing it with other entities or carrying out activities or functions required to ensure regulatory compliances;
  • Protect their Brand as it would provide capabilities to display their identity after authentication.
  • Lower risks because of avoiding chances of non-compliances
  • Provide options to connect directly with the entities who are actually carrying out regulatory functions.

The sole objective of the regulation is to bring transparency in the system and it is expected that with the use of Blockchain-based DLT platform, unsolicited, spam and fraudulent activities can be minimized to a great extent.

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